The Directors and consultants at APA believe that a solid ethical framework is essential to good public affairs practice.
To this end, we adhere to the following commitments and cultural values. APA will:
- Refuse causes, ideas or programs which offer harm to the community.
- Never promote deception or unsupportable claims.
- Inform clients if we believe their preferred strategies are flawed.
- Inform clients if we believe their goals are unlikely to be attained.
- Reject work which conflicts with the interests of current or recent clients.
- Treat all client information with strict privacy, including after projects are completed.
- At all times act as a leader in the pursuit of ethical practice.
We believe these commitments are essential not only to maintain trust in the APA brand, but to protect the interests and reputations of our clients.
